English: Social Media Team logo (Photo credit: Wikipedia)
Social media marketing is the golden child of Internet success. Tens of millions of people log in, update and share on social media every day. Social media connects people to businesses and each other and it’s that relationship that is the driving force behind social media marketing.
You NEED to be Socially Aware and Active to Increase Revenue, Sales and Popularity
Every business needs a decent piece of social media real estate and that real estate cannot just sit there empty, collecting dust. Businesses must interact with users, update often and share something the reader wants to share with others to tap into the virility of social media, but there is a right time and a wrong time to become socially active.
If your website is not prepared with hundreds, if not thousands, of pages of relevant, user-friendly, useful content there’s nothing keeping the visitor on your site. Sure, the social media marketing expert you hired can drive people to your site, but you are the one that must prepare the site for the influx of new visitors. Preparation means content and not the kind of content you can purchase for a penny a word or a dollar a word.
Finding the Happy Medium Before You Start Your Social Media Marketing Campaign
There are tons of cheap content writers on the Internet. Take a few seconds to search the term and you’ll literally find more than 700 million results. That content is useless for your reader; often filled with poor grammar, generally weak ideas and enough grammar mistakes to make the AP style guide spontaneously explode.
On the flip side of the coin are the so-called experts with degrees in English or Marketing and an outrageous price per word rate. These writers will provide you with excellent content, but the price of one article can leave your content budget in the red.
The happy medium in content is a content writer with time to complete your project, a complete understanding of how important your content budget is and a knack for writing clean, well-researched content that may not be completely free from grammatical mistakes, but clean enough to please the Internet reader – trust me your readers will never notice the extra comma.
When you’ve found the perfect content writer you can fill your website with the content you need to keep the visitors on your website, increase the likelihood of those visitors sharing your website with others and make the most of the social media marketing campaign you’ve chosen to take your business to the next level.
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